Ideas Generation.
For my advertisement I created two potential ideas for my advertisement. The first advertisement I created on my story board was a mascara advertisement which was a very slow, relaxing movement whereas my second idea was the opposite of that idea. The second idea was much more glamorous, sexy and had more style to it.
The form of my very first idea was stand alone. So because of the stand alone I included plenty of close up shots that showed more of the face and eyes. The style of this idea had some sort of sex appeal to it, this is because of the slow, calm music that will be used but also the slow movement as well. The content of my idea is that the viewers will see a girl standing in a clear, black space and look in different directions, showing how good her eyelashes are and look on her. My target audience is aimed at women at all ages. I say this because mascara is a wide selling product that is known for mainly women, and in this idea it is supposed to give an idea to the audience that this type of mascara can make you look glamorous, stylish and beautiful. Based on this reason I personally believe that this idea will appeal to the audience I am aiming to persuade. The unique selling point of my advertising idea is that the audience will get the opportunity to see the result after the girl applies the mascara and also what will be said in the advertisement will be shown too, so there will be clear evidence to back it up.
For my second potential idea, this was also a stand alone. Similar to my first potential idea, there are also some close up shots. The style of the advert is stylish and classy because in my idea I have shown a girl dressed in a classy dress that looks at herself in the mirror then applies the mascara on her lashes. Once applied she feels sexy and bold then slowly walks down a hallway with style. I will personally expect more mature women to be interested into the product. My reason for this is because of the way in which the advert will be put together, the calmness and highness of it gives the impression that the advert will have that maturity in it. Moreover, I do feel as though my advert will be aimed at the right target audience because the way in which the style of the advert will be set, it will fit the audience and what they like. The Unique selling point of the advert is that it is honest.
First potential idea:
The form of my very first idea was stand alone. So because of the stand alone I included plenty of close up shots that showed more of the face and eyes. The style of this idea had some sort of sex appeal to it, this is because of the slow, calm music that will be used but also the slow movement as well. The content of my idea is that the viewers will see a girl standing in a clear, black space and look in different directions, showing how good her eyelashes are and look on her. My target audience is aimed at women at all ages. I say this because mascara is a wide selling product that is known for mainly women, and in this idea it is supposed to give an idea to the audience that this type of mascara can make you look glamorous, stylish and beautiful. Based on this reason I personally believe that this idea will appeal to the audience I am aiming to persuade. The unique selling point of my advertising idea is that the audience will get the opportunity to see the result after the girl applies the mascara and also what will be said in the advertisement will be shown too, so there will be clear evidence to back it up.
Second potential idea:
For my second potential idea, this was also a stand alone. Similar to my first potential idea, there are also some close up shots. The style of the advert is stylish and classy because in my idea I have shown a girl dressed in a classy dress that looks at herself in the mirror then applies the mascara on her lashes. Once applied she feels sexy and bold then slowly walks down a hallway with style. I will personally expect more mature women to be interested into the product. My reason for this is because of the way in which the advert will be put together, the calmness and highness of it gives the impression that the advert will have that maturity in it. Moreover, I do feel as though my advert will be aimed at the right target audience because the way in which the style of the advert will be set, it will fit the audience and what they like. The Unique selling point of the advert is that it is honest.
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