AS4: Task 5 Re draft essay

Final Evaluation Essay 

I created an advert based on a Rimmel London mascara, which is a product made by a very successful company. This product is known as a product mainly used by females and as a female myself, I used a product which can be used for girls, young women and women, however although this product can be used by any aged females, I decided to aim this advert towards young women. These were my target audience. My reason for making this decision is because the advert that I created was very modern, leading onto the idea of it being lively and fresh. Based on this, my advert was aimed between the ages of 16-20 year old's because that age group would be able to relate to such style best and also they would want to buy something which best fits their young lifestyle. This gave my product the advantage of being sold quickly and effectively.

My filmed an edited mascara advert was complete, so it was time for me to gather some personal feedback based on weather my advert was good, weather it could be improved or not. To carry out my audience feedback I used a website called survery monkey to help me to gather information. Survey monkey is a website that is open for everyone and anyone to use to create surveys for whatever purpose, my purpose was for my mascara advert. The very first thing I included for my survey was questions. I asked up to 7 questions and some of the questions I asked were: "Have you ever used mascara before?" "If yes, what mascara product have you used?" and "At what age did you start wearing mascara?". I felt as though my questions in my survey were effective because it gave the impression that I wanted to understand and relate to the audience. To back up this point I would state that most of my research was Qualitative as well as my feedback as most of the questions were open ended for the audience.  However, there were some questions in my survey that were quantitative, for example. "Are there any particular colours you would wear?" colours listed "Black, Brown and pink" There are hardly any options for the audience and causes questions like these not to be 'open ended'.

I personally thought that as a a result my advertisement was done structuredly. My reason being is that I didn't just begin my advert, I began it by thinking about all the equipment I'm going to use, the people and most importantly how the advert will proceed. The chosen product, mascara is an every day product which the public is very familiar with so I wasn't creating a totally new scenery for my audience, I was creating an advert that they were familiar with and I knew that. First of all, my advert showed consistency in the style and what it was actually about, and this is important because nobody would want to see an advert that would go off topic and make absolutely no sense, right? I took into consideration the type of music I was using too. I used "Keri Hilson - Pretty Girl Rock" I chose this song because I felt as though it was best related because the meaning of the song is that the girl is beautiful, she knows that and she wants to show anyone and everyone that she's just that. In relation to this, my advert also has this similar message that when using this type of mascara, you'll, not be beautiful, but know your beautiful; this message is very inspirational. My other reason for the success of my advert is that I didn't use too many people. Sometimes when making an advert you'll need a number of people to take part based on the advert you are creating, however in my advertisement I felt as though that wasn't needed. I say this because, the whole idea for the advert was for it to be calm, smooth and concentrated for the audience. So I figured that  only using one person for the whole advert would engage the viewer more on the subject.

Based on some of the feedback I recieved from the audience I personally feel as though there could have been improvements. For instance, the sound and the issue of the false advertisement. When doing the focus group on my mascara advert, the audience stated that they struggled to hear the voice over in the background. This problem occurred because once all editing was complete on FinalCut Express, I changed all sound settings and size settings but then when I exported the footage on YouTube the voice over was very small and all that could be heard was the music that I included. I'm l was not entirely sure what the issue was, but in the future I will take this into consideration.

My advert successfully sells the product because it clearly shows the product, the message behind the product and the use of the product. I personally think that this is the most important thing when advertising because it gives the audience a reason to buy the product, so because of this my advertising will successfully sell its product effectively. Adding onto that, the way in which my camera movements are formed is professional. I say this because in every shot of the advert, there is always a head and shoulder shot and this type of camera technique is a very focused one. This was the exact idea my group and wanted to display on the audience, for them to only focus on the girl and this shot helps with that. Overall, my mascara advertisement was a great idea. The style, music, character, story line was all thought through carefully and structurally, this is what makes the advert enjoyable and successful. We wanted to create an advert not just for the sake of creating it but based on something relating to us as a group and individuals. Makeup is a product which we as girls love and we felt as though doing this would get any body else who likes this kind of product, to relate with use too.