Task 5 - Methods Of Research - DONE

Methods of Research.

Primary Research is when you conduct yourself to find out answers to specific questions. Questionnaires, surveys, internet forums, interviews and group forums are carried out through primary research. The advantage with primary is that the information is original and not copied from any other company and it enables the marketer to have a higher level of control over all the information that they collect. This makes it more reliable and trust worthy. On the other hand the disadvantage is that it is time consuming. It takes a certain amount of time for the research to be completed and the cost is extremely expensive too.

Secondary Research is when the person can use data that is not originally theirs. Secondary reasearch is where the information already exists which can also be used as a second hand research. Newsletters, Pamphlets, Magazines, and Trade publications are published in these. Because there is existing data in secondary research, it is a very easy process. However, because the information and data isn't original, it is a disadvantage because you would not know where the data is from and because of this it may not be reliable and trustworthy.

Quantative Reasearch  is research that is collected and data that deals with the number and amount of things. The advantage in qantative research is that there will be large quantatives of data. This makes it easy to control. The disadvantage for Quantative research is that it may be very difficult to design a questionnaire that tells you exactly what you want to know and questions cannot be improved or adjusted. 

Quantitative Research and is usually displayed in graphs and tallies which allows it to be quicker and easier. Another advantage for this type of research is that the the results are easily analysed and easy to compare against any other data. On the other hand, data would have to be regularly updated. 

Task 4 - Regulation of Advertisements DONE

Why is regulation important?

In advertising, regulation is important because it plays an essential part in modern life and a modern economy which is why all the information that is advertised has to be accurate and scientificly true to the public.

What is the purpose of the ASA/Ofcom?

Ofcom is known as the Office of Communications. This is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the UK.
Ofcom holds wide-ranging powers across the television, radio, telecoms and postal sectors. It is its duty to inform and protect public from what might be considered harmful or offensive material. With advertising, Ofcom will usually direct you to the ASA which regulates specific advertisements.

The ASA:

The ASA (Advertising Standards Authority) began 50 years ago and is responsible for advertising in all aspects of media such as newspapers, radio, magazines, television and also the Internet are truthful  and most importantly legal. An advertisement without these will be withdrawn. There are particular areas in which the ASA have to be concerned of. For instance:

- Magazines
- Newspapers
- Posters/buildboards
- TV channels
- Cinemas etc.

There are some sensitive areas at which the ASA specifically look into. Like food and drink advertising, especially for children. They look into this as they feel as though it could aid a health problem to young people.

Digital and online marketing is another source of advertising the ASA are concerned of. Their aim is to make sure whatever advertisement takes place is legal, decent honest and truthful which is why as a successful organisation, they prefer to work with agencies, advertisers and workers rather than against them.

The two questions the ASA ask in a particular advert:

The ASA understand that when dealing with advertising , they have to deal with the two main problems that could easily arise. For this reason they ask questions such as,

1) is the advert inaccurate or misleading?
2) May it cause an offense to people seeing it, or could it cause harm to anyone especially to children?

How can you complain?

- If the consumer feels as though the product / service has been unfairly run.
- If the person personally thinks there is an issue with a particular advertisement.
- Have difficulties with receiving any goods or purchased items from the firm.

These complaints can be made by sending them by post, text, email or fax. Complaints may be because there may be an issue with the company's website or social network site.

Products with their specific rules:
There are specific products which have their specific rules based on advertising and these are:

-Drugs
- Alcohol
- Gambling
- Health and beauty products
- Tobacco
These products all lay under Advertising codes which require how it is suitable to advertise to consumer.

Code rules:
- Harm and offence
- Environmental claims
- Racism
- Children advertising
- Scheduling ads at an appropriate time
- Displaying ads in appropriate places
- Misleading claims

Analysing television advertisement in detail - Task 3

Analysing television advertisement in detail:



This snickers advertisement not only has famous faces, but includes humour. This advertisement is aimed at men because we see that men have just come from a football match and are in a changing room. The advertisers states a message in this advert which is, the snicker bar gives the impression that you wont be calm or even a strong man without it. For instance, in the beginning we see that in the advert, they used the superstar, Joan Collins, and she is known as a actress. In the scene we see how she storms in with desperation and impatience which causes her to act like a 'child' and drama queen. However, once taken a bite of the snickers bar, she transforms into a man which looks the complete opposite of her; big, hairy and masculine.The advantage of this is that it will make the public, or mainly males, want to buy the product so that they will feel more of a man rather than a 'weak' women. On the other hand this may create an emotional response from some of the public, like women for example. Women may feel provoked as it makes them seem weaker or less able to do certain things than a man which may seem unfair to them. Based on this, the public could lay complaints about this advert and even ban it. It is vital that advertisers must be aware of how they are advertising. Also the type of information included in their advertising, and the type of message they may be putting across, this will keep the advertisers out of trouble and avoid downfalls based on their product.  

Styles of Television editing - Task Two

Styles Of Television Editing.

In advertising, advertisers are careful to target a specific type of audience who they are trying to aim at. Advertisers know that everyone has their own style depending on what they want to buy, so if they see that a certain amount of people do like something they will do their advertising to based on whoever they would like to aim it to.

Humour: 



Humour advertisements are really good for including some comedy for the audience. It makes the audience feel involved in the advertisement and also makes the product look more interesting to buy whereas if it were a factual advert, the audience would be less interested which would make the product not sell.

 Parody: 



These advertisements are more for people who love watching soaps or television programmes. For example, we see that Julie Goodyear is in this Daz advertisement and because she's in it, it is as though the advertisers are trying to say that if a celebrity can use it then her fans can most definitely too. It not only makes the product more better but also more promotable.

Surrealism:



This surrealism advertisement is something that expresses the workings of the subconscious and is characterised  by imagery. This also adds some sort of humour to the advert because the audience know that something like this wouldn't happen in reality, so this adds less seriousness to the advertisement itself.


Sex Appeal: 



This is a great example of a sex appeal advert because of the way how there is a lot of flirtatious moments between the women and the man that is filming her. The music also a sexual feel to the advert which is why the audience are also able to connect with the advertisement as they may feel this way too.


Famous Faces:

By doing famous face advertisement is an advantage. This is because it aids the popularity of the advert and the product they are trying to sell. In this advertisement we see that they try to add some humour in Joe hart's role and because of this his fans will change their impression or opinion of him. This is also an advantage for the celebrity as well.


Shock:

In shock advertisements, it can sometimes give some divers negative and positive opinions from the public. For instance, in this 'Safe Driving' advertisement there are some scenes where we see a child, a old man, a women and other members of the public that were either killed or injured by cars on the road. Some of these scenes are rather grim and sometimes hard to watch because not many people of the public would appreciate seeing such things on the Television especially when its just advert available to all members of the public including children. For these reasons, this type of advertisement has plenty of its downfalls.

Intertextuality:



This intertexuality advertisement ueses Postman Pat and the specsavers company as two texts that gain a relationship.


Repetition:



This 'Go Compare' repetition advert is another example. Because of the use of repetition, it makes the advert rather catchy and memorable for the audience which means that it is more likely for people to want to try their business.

Forms of Television Advertising. This provides evidence for: Unit 30:P1,M1,D1

The different forms of Advertising:

Realist Narrative Advert: 

This is a great example of a Realist narrative advert. The advantage of this Realist narrative advert is that it is honest and tells the audience information that they probably never knew about before. However the advert can seem very boring because it is full of facts and important information that most people, such as young adults, may not be interested in.

Anti-realist narrative:

This is an Anti-realist narrative advert. This is opposite to a Narrative advert, which doesn't focus on everyday thoughts and the needs of society. It focuses on things that could never happen to people and uses this to advertise the product. The advert is lively, full of humor, and the song put in the advertisement is catchy too. This will grab the audience's attention and want to buy the product more. However, not much is being said about the product which is a negative point about it. It doesn't inform the audience about any information the audience would like to know of.

Animation:  

This TalkTalkTV advert is an animation advert. This Animation advert is great to watch especially for young children who like watching cartoons and like adventures. What was very good about this advert is that they decided to show the animation in a family home; the little girl's room and the little boy's room moving onto the  bathroom in a normal family home. So it is basically trying to relate to the audience telling them that your home can be as happy as this one. It also has some romance and the music that is put in it adds a cheerful affect on the audience's reaction. What isn't so good about this advertisement is that the story line doesn't exactly relate to what their trying to promote. If it hadnt shown the TalkTalkTV slogan in the ending of the advert, then no-one would really know about what it is they are trying to promote.

Documentary: 

Educating Yorkshire is a good entertaining documentary advert. It is aimed at young teenagers who do go to school like these young teenagers, so they would most probably relate to this programme and also teachers who teach in secondary schools all over the UK. The advantage about this advert is that it has humour which makes it very entertaining for the audience that are watching, however it exposes the school by its bad status.

Talking Heads: 


Talking heads advertising is an easy way of getting the public to buy their products very quickly and easily. It persuades the public into buying their product as it is the public themselves who are giving their opinion on it. In addition to that, this makes the product that their trying to sell more trust worthy for the public.

An Introduction to Advertising

WELCOME!

Hello! and welcome to an "Introdution to Television advertising". My name is Aminata Sankoh and in this blog I will be helping young film makers understand how the industry works in many different ways. In this blog I will be going into detail on how to tell young film makers all that they need to know and want to know about advertising. The blog will include information such as:

• Different formats of advertising
• Different purposes of advertising
• Examples of effective/ineffective advertising campaigns
• Examples of  controversial advertising campaigns
• Different styles of television advertisements
• How television adverts are researched and designed
• How television adverts are produced
• Common Codes and Conventions
• How advertising is regulated  

These key points will help extend your understanding of advertising and may also create some conflict on advertising which will help too.