Styles of Television editing - Task Two

Styles Of Television Editing.

In advertising, advertisers are careful to target a specific type of audience who they are trying to aim at. Advertisers know that everyone has their own style depending on what they want to buy, so if they see that a certain amount of people do like something they will do their advertising to based on whoever they would like to aim it to.

Humour: 



Humour advertisements are really good for including some comedy for the audience. It makes the audience feel involved in the advertisement and also makes the product look more interesting to buy whereas if it were a factual advert, the audience would be less interested which would make the product not sell.

 Parody: 



These advertisements are more for people who love watching soaps or television programmes. For example, we see that Julie Goodyear is in this Daz advertisement and because she's in it, it is as though the advertisers are trying to say that if a celebrity can use it then her fans can most definitely too. It not only makes the product more better but also more promotable.

Surrealism:



This surrealism advertisement is something that expresses the workings of the subconscious and is characterised  by imagery. This also adds some sort of humour to the advert because the audience know that something like this wouldn't happen in reality, so this adds less seriousness to the advertisement itself.


Sex Appeal: 



This is a great example of a sex appeal advert because of the way how there is a lot of flirtatious moments between the women and the man that is filming her. The music also a sexual feel to the advert which is why the audience are also able to connect with the advertisement as they may feel this way too.


Famous Faces:

By doing famous face advertisement is an advantage. This is because it aids the popularity of the advert and the product they are trying to sell. In this advertisement we see that they try to add some humour in Joe hart's role and because of this his fans will change their impression or opinion of him. This is also an advantage for the celebrity as well.


Shock:

In shock advertisements, it can sometimes give some divers negative and positive opinions from the public. For instance, in this 'Safe Driving' advertisement there are some scenes where we see a child, a old man, a women and other members of the public that were either killed or injured by cars on the road. Some of these scenes are rather grim and sometimes hard to watch because not many people of the public would appreciate seeing such things on the Television especially when its just advert available to all members of the public including children. For these reasons, this type of advertisement has plenty of its downfalls.

Intertextuality:



This intertexuality advertisement ueses Postman Pat and the specsavers company as two texts that gain a relationship.


Repetition:



This 'Go Compare' repetition advert is another example. Because of the use of repetition, it makes the advert rather catchy and memorable for the audience which means that it is more likely for people to want to try their business.