Analysing television advertisement in detail - Task 3

Analysing television advertisement in detail:



This snickers advertisement not only has famous faces, but includes humour. This advertisement is aimed at men because we see that men have just come from a football match and are in a changing room. The advertisers states a message in this advert which is, the snicker bar gives the impression that you wont be calm or even a strong man without it. For instance, in the beginning we see that in the advert, they used the superstar, Joan Collins, and she is known as a actress. In the scene we see how she storms in with desperation and impatience which causes her to act like a 'child' and drama queen. However, once taken a bite of the snickers bar, she transforms into a man which looks the complete opposite of her; big, hairy and masculine.The advantage of this is that it will make the public, or mainly males, want to buy the product so that they will feel more of a man rather than a 'weak' women. On the other hand this may create an emotional response from some of the public, like women for example. Women may feel provoked as it makes them seem weaker or less able to do certain things than a man which may seem unfair to them. Based on this, the public could lay complaints about this advert and even ban it. It is vital that advertisers must be aware of how they are advertising. Also the type of information included in their advertising, and the type of message they may be putting across, this will keep the advertisers out of trouble and avoid downfalls based on their product.