An Introduction to Advertising

WELCOME!

Hello! and welcome to an "Introdution to Television advertising". My name is Aminata Sankoh and in this blog I will be helping young film makers understand how the industry works in many different ways. In this blog I will be going into detail on how to tell young film makers all that they need to know and want to know about advertising. The blog will include information such as:

• Different formats of advertising
• Different purposes of advertising
• Examples of effective/ineffective advertising campaigns
• Examples of  controversial advertising campaigns
• Different styles of television advertisements
• How television adverts are researched and designed
• How television adverts are produced
• Common Codes and Conventions
• How advertising is regulated  

These key points will help extend your understanding of advertising and may also create some conflict on advertising which will help too.