Task 7 - Sources of information in Advertising DONE

Sources of information in advertising 

Advertising agencies gather a range of strategies that can help them build their marketing campaigns which match their clients needs. These advertising agencies begin from small, home-based businesses to corporate franchises with departments for market research account management and sales, copy writing and graphic design.

What is BARB?

BARB is an acronym for broadcasters' Audience Research Board. It was set up in 1981 to provide the industry standard television audience measurement service for broadcasters and the advertising industry. BARB is owned by BBC, ITV, Channel 4, Channel 5, BSkyB and the IPA (Institute of Practitioners in Advertising) and for profit company limited by guaranteed.

Programme profiles

The advantage with this is that it is a breakdown to whoever watches the programme. This can be easier for the advertisers to know weather progress is being made but also know who to target their advertisement at. For example, a programme like '"Youngerz" would be watched by the age group of 12-18. This would be the advertisers target audience as they would be the age group to watch it most.

Where can this information be found?

Information on television ratings can be found on the corner of the television screen throughout the first 15 seconds of each television programme. Ratings are also included on any channel, in the online TV listings pages of A&E, The Biography channel and history international as well as the television listings of many newspapers.

TV channel costs 

There are millions of major television programs I'm the industry which is why each programme holds it's specific price. For instance, Eastenders is shown at a particular time which is either 7:30-8pm or 8:00-8:30pm and their reason for showing the programme at this time is because they know once the day is done and all the workers are in their homes, all they'll want to do is relax and watch Tv. This reason states that they have analysed their audience, making the cost of their programme more expensive as more people are wanting to watch it.

What is a rate card?

A rate card is a document which includes a printed list of rates charged by print and broadcast media. These rate are usually a guide because of the actual charges according to the bargaining power of the advertiser.

However, currently there are very few sits fetching their prices listed on their rate cards, and negotiations gradually begin less than the price listed. The supple demand for a specific audience is directly tied to the stability of the price.

What information can be found in an online advertisers' information pack?

Information about the firms resources, advertising, effectiveness, platforms and news about the business is displayed on the channel 4 website. The advertising shows its partnerships and the various digital opportunities they have to offer. Resources, essential sources for planners and buyers, platforms show on the website the number of advertisement connection and more.